Monaco’s renowned hospitality and gaming giant, Société des Bains de Mer (S.B.M.), has unveiled an impressive start to the fiscal year, reporting a 12% surge in total revenue for the first quarter compared to the same period in 2024. This robust performance underscores the enduring allure of the Principality’s luxury offerings and the group’s strategic positioning in the global high-end market.
A €25.5 million boost across the board
S.B.M., which presides over some of Monaco’s most prestigious establishments, saw its consolidated turnover soar to €244 million, a significant leap from €218.4 million. This remarkable €25.5 million increase is a testament to widespread growth across all sectors of its diverse portfolio, signaling a healthy economic climate for the luxury powerhouse.
Gaming tables buzz, hotels reach new heights
The gaming division contributed significantly to this success, with revenue climbing to €50.6 million from €47 million a year prior. This uptick was primarily fueled by a higher volume of table games, indicating a strong return of high-stakes players. Despite some early-year results being slightly impacted by what the group termed “unfavourable risk,” the overall performance remained resilient and positive.
Meanwhile, S.B.M.’s hotel sector delivered a truly record-breaking quarter, pulling in an astounding €148.9 million in revenue. This impressive €18.6 million year-on-year jump highlights a burgeoning demand for Monaco’s elite tourism experiences, particularly during its peak season. The Principality’s reputation as a top-tier destination for luxury travelers continues to solidify.
Riding the wave of global resurgence
With an iconic collection that includes the legendary Casino de Monte-Carlo, the opulent Hôtel de Paris, and other premier venues, S.B.M. is clearly capitalizing on the resurgence of global travel. The group’s unwavering commitment to delivering unparalleled high-end experiences ensures its continued appeal and strong financial trajectory in the discerning world of luxury hospitality and entertainment.
