Prince Albert II of Monaco officially launched The Eddie Jordan Foundation at the Monaco Yacht Club.
This foundation was established with the goal of nurturing the legacy of the late Eddie Jordan, a former Formula 1 team owner and successful entrepreneur. Its activities will extend from Dublin, London, Monaco, and Cape Town, with a particular focus on providing scholarships, implementing mentorship programs, offering experiential opportunities, and ensuring access to a global alumni network.
Key principles and activities of the foundation
Among the foundation’s leading initiatives and philosophies are:
Supporting individuals with “drive, not polish”: The foundation seeks to support young entrepreneurs, athletes, musicians, and risk-takers who demonstrate exceptional ambition and potential.
Living by Jordan’s motto ‘FTB’: This philosophy forms the basis for a 25-chapter handbook, drawing inspiration from Jordan’s rich experiences in the world of racing, business, music, and personal relationships.
Empowerment through mentorship: The foundation aims to empower individuals to “believe in themselves, aim high, dream big, and bravely pursue their goals, just as Eddie Jordan did.”

Promoting health awareness: Beyond supporting professional development, the foundation continues Jordan’s dedication to health, backing cancer charities and initiatives that promote prevention, early detection, and regular medical check-ups, especially among younger populations.
Providing interactive online resources: Participants will have access to an online platform equipped with tools for personal and professional growth, goal setting, mentorship, and progress tracking, all built upon Jordan’s core principles: thinking big, believing in oneself, and committing fully.
Honoring a legend
The foundation accepts applications directly from candidates, through nominations, or via its developed scouting network. The launch ceremony was marked by heartfelt tributes from members of Jordan’s family: Kyle Jordan and his wife Marie, his daughter Zoe, and long-time associate Keith O’Loughlin. Prince Albert II took the opportunity to express his affection for Eddie Jordan and his firm belief in the foundation’s mission to continue Jordan’s positive impact.