The Monaco Tourist and Convention Authority yesterday unveiled new Monaco tourism portal, a state-of-the-art digital platform designed to welcome a global audience. This significant upgrade comes at a time of growing international demand for tourism, with UNWTO data indicating a 15% increase since 2023.
Multilingual support and global accessibility
The revamped website boasts a comprehensive multilingual interface, supporting 10 languages to accommodate visitors from around the world. This strategic move reflects Monaco’s commitment to enhancing digital accessibility and reaching a broader international market.
“Extended Monaco” and investment in a digital future
This digital overhaul isn’t just an aesthetic upgrade; it’s a crucial component of Monaco’s “Extended Monaco” program, supported by the Interministerial Delegation for Digital Transition. While it might be surprising for a microstate to invest so heavily in technological infrastructure, the reported budget of 5 million euros underscores Monaco’s ambition to solidify its reputation as a “smart destination.”
Tailored experience for every user
Rejecting the traditional “one-size-fits-all” tourism model, the new site visitmonaco.com offers three distinct, customized environments: one for general visitors, another for event organizers, and a third specifically for media professionals. This personalized approach aligns with recent studies, such as those from the Journal of Travel Research (2024), which have shown that tailored digital platforms can increase user engagement by as much as 30%. This innovative design aims to provide a more relevant and engaging experience for each user, further strengthening Monaco’s appeal on the global stage.
