The prestigious Monaco Formula 1 Grand Prix is set to receive an extra touch of glamour and effervescence this May, thanks to a new partnership with Comte de Monte-Carlo champagne. This collaboration, a significant Monaco F1 Champagne Partner unites two icons synonymous with historical prestige, exceptional technical prowess, and timeless sophistication. It’s a shared philosophy embraced by both the roar of the engines around the iconic circuit and the delicate sparkle of Comte de Monte-Carlo’s vintages, crafted by Monte-Carlo Lifestyle.
Monte-Carlo Lifestyle, the brainchild of Baron Christian Louis de Massy – son of Princess Antoinette of Monaco and a descendant of Alexandre-Athenase Noghès, the very founder of the Monaco Grand Prix – established itself in 2001 as a curator of distinguished brands. Later, the vision expanded with Philippe Melliard and Erwann Guegan, now international co-founders, who identified an opportunity to create even more exclusive offerings, leading to the establishment of the Comte de Monte-Carlo Champagne House.
Comte de Monte-Carlo transcends the definition of mere champagne; it’s an invitation to elevate every moment with grace and refinement. The House draws upon the profound knowledge of two celebrated winemakers, representing seven generations of traditional expertise. From the careful tending of the vineyards to the final corking of the bottle, every stage is meticulously overseen to ensure an experience that embodies the zenith of luxury. The result is a collection of exceptional Premier Cru vintages, each bearing a distinctive signature. As Erwann Guegan aptly notes, “This product is as finely tuned as a Formula 1 car.”
A symphony of premier Cru Vintages
The meticulously crafted range features a selection of remarkable Premier Cru expressions: the Blanc de Blancs, the Millésimé, and the Rosé. Each vintage showcases the House’s dedication to artisanal excellence. Among the most emblematic is La Riviera, alongside Sainte Dévote, celebrated for its vibrant freshness; Carré D’Or, evoking the elegance of the Versailles court; Noblesse Oblige, representing the pinnacle of refinement; Saint-Roman, admired for its perfect harmony; and Beau-Rivage, savored for its complexity and balance.
During the Monaco Grand Prix, from Friday, May 23rd to Sunday, May 25th, spectators will have the exclusive opportunity to savor the exquisite Comte de Monte-Carlo vintages at a unique venue: a 400m² floating platform. This multi-level space, adorned entirely in the brand’s colors, will be moored on the port side of the track, within the prestigious Monaco Ports Lounge. This prime location offers breathtaking views of one of the circuit’s most challenging chicanes as the Formula 1 cars emerge from the tunnel. This exclusive access highlights Comte de Monte-Carlo’s role as a key Monaco F1 Champagne Partner. “You have a sea view and a view of the race simultaneously, it’s almost like being on a yacht,” describes Erwann Guegan. It’s the perfect setting, complemented by the perfect bubbles, to fully immerse oneself in the thrill of this iconic race.
Beyond the exceptional champagne, a curated selection of other premium spirits will also be available, including Baron de Monte-Carlo grands crus wines and Monte-Carlo Deli Blonde beer, ensuring a delightful choice for every palate.
The festivities will commence with a charitable endeavor. Ahead of the Grand Prix, Monte-Carlo Lifestyle proudly supports the Barbagiuans team as their official partner. Under the high patronage of Prince Albert II of Monaco, the Barbagiuans will compete against Formula 1 drivers in the ‘Racing Stars Football Cup’ on Wednesday, May 21st. The Comte de Monte-Carlo logo, displayed on the left shoulder of the team’s jerseys, symbolizes the powerful synergy between the worlds of high-octane sport and luxurious champagne.
This charity match, featuring not only racing drivers but also stars and international football legends such as Louis Ducruet, Carlos Sainz Jr., Fernando Alonso, Thierry Neuville, and Stefano Domenicali, transcends a mere sporting event. It embodies prestige, community spirit, and elegance – values deeply cherished by the House of Comte de Monte-Carlo.
For those wishing to explore the full selection of champagnes and wines, the Club MCV (Club Monégasque de Champagnes et de Vins) offers a gateway to quality products at preferential rates for residents and workers of the Principality.
